Tuesday 25 September 2007

Whiter than white

Hmm. So, Bollywood actor Shah Rukh Khan is being criticised for advertising a product that can be used to lighten the skin. Apparently it endorses stereotypes. Well, stereotype, schtereohype.

If people still want to spend their money on things that make them feel attractive (however misguided in others' eyes) let them get on with it. If they are buying X or Y simply because they feel that others may view them as inferior if they aren't A or B, that's sad, but what are you going to do? Impose sanctions?

Are we going to stop brunettes buying Garnier blonde hair dye? Where are the news stories about the myriad sun-worshippers and fake-tanners who want to darken their skin (and risk bloody cancer in their pursuit of a brown 'attractive' skin)?

And, while I'm at it – why aren't we all moaning about the number of anti-ageing products around? Why is being old – and looking it – a sin? Hmm.

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