The new Hovis TV advert is superb. S and I watched it in unexpected silence and after it had finished said: "What a brilliant ad." And then, after a moment of silence, we confessed that we both felt tearful (in a good way, filled with nostalgia for times that we had never even lived in being in our mid to late 30s).
I have just found a clip of the advert – it was aired this evening (with Coronation Street made shorter for the first time, to accommodate its length). It charts the Hovis Boy, the one we all know so well, going through streets of more than a century ago and track him running through the 20s, 30s, 40s... and on and on through evocative moments. You see Suffragetes, the Blitz, the miners' strikes, 1966 (football of course), the Millennium and on it goes until the boy runs into his warm 2008 kitchen with a loaf of bread. I felt choked watching it.
Absolutely fabulous work, ad folk. You did well. I think it is one of my favourite adverts of all time – and I have seen it but once.
There have always been some truly classic British ads - I remember Smiths crisps, Heineken and of course Hovis. You know the ad people have done their job well when ads stay with you that long!
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